A simple definition
In basic terms the design or appearance of an object or artistic representation known as the ‘form’ should portray or represent the proposed ‘function’ in some way.
Think of sandwich packets they are shaped the same way that sandwiches are cut into triangles and have designs on them representing health nutrition in some way.
Think of other products that represent their function in their form.
By contrast, when a designer sets out to create a new design, they almost always have a fixed starting point, whether through the portrayal of a message, an image, an idea or an action. They are trying to communicate through their designs.
The designer’s job isn’t to invent something new, but to communicate something that already exists, for a purpose.
That purpose is almost always to motivate the audience to do something: buy a product, use a service, visit a location, learn certain information. The most successful designs are those that most effectively communicate their message and motivate their consumers to carry out a task.
Q: Explain how form relates to function. (stick this information in your sketch book with 3 examples)
Good Art Is Interpreted. Good Design Is Understood.
The fundamental purpose of design is to communicate a message and motivate the viewer to do something.
If your design communicates a message other than the one you intended, and your viewer goes and does something based on that other message, then it has not met its requirement. With a good piece of design, the designer’s exact message is understood by the viewer.
Good Art Is a Taste. Good Design Is an Opinion.
A good piece of design can still be successful without being to your taste. If it accomplishes its objective of being understood and motivates people to do something, then whether it’s good or not is a matter of opinion.
Good Art Is a Talent. Good Design Is a Skill.
